A YouTube outro (or end screen) is the final segment of your video, designed to retain viewers, drive engagement, and guide them toward desired actions like subscribing, watching more content, or visiting external links. A well-crafted outro can significantly boost watch time, subscriber growth, and overall channel performance.
1、Set Up Your Canvas
Use a 16:9 aspect ratio with a resolution of 1920x1080 pixels for compatibility with YouTube’s end screen elements.
Choose a branded background (static color, motion graphics, or branded visuals) using tools like Camtasia or Filmora.
2、Add Placeholder Elements
YouTube allows four interactive elements:
Video/Playlist (615x345px)
Subscribe Button (294x294px)
Channel Link (294x294px)
External Website Link (294x294px) .
Position these elements to avoid overlap and ensure clarity.
3、Design for Consistency
Use templates to maintain uniformity across videos. Tools like Filmora and Snappa offer pre-sized templates for quick edits.
Incorporate brand colors, logos, and fonts to reinforce recognition.
4、Optimize Length
Keep outros between 10–20 seconds to balance engagement and viewer retention. Longer videos (e.g., 1-hour tutorials) can extend to 30 seconds.
5、Upload and Add Elements on YouTube
After uploading your video, use YouTube Studio’s End Screen tool to overlay interactive links. Ensure your video is at least 25 seconds long to activate this feature.
Clarity Over Clutter: Limit elements to 2–3 focused CTAs (e.g., “Subscribe + Watch Next”) to avoid overwhelming viewers.
Goal Alignment: Tailor CTAs to your video’s purpose (e.g., promoting a playlist for watch time or a website for traffic).
Mobile-Friendly Design: Test placements to ensure elements are clickable on smaller screens.
Track Performance: Use YouTube Analytics to measure click-through rates and adjust strategies.
Wondershare Filmora: Offers customizable templates and drag-and-drop editing for HD outros.
Snappa: Free online tool with 5,000+ templates and royalty-free assets.
Canva: User-friendly for beginners, with preset YouTube end screen sizes.
Camtasia: Ideal for adding motion effects and animations.
A strategic YouTube outro is a small investment with exponential returns. By focusing on simplicity, brand consistency, and clear CTAs, you can turn passive viewers into loyal subscribers. Start with a template, test different elements, and refine based on analytics to maximize impact.
